Master of Design

Op 25 juni is Michelle afgestudeerd voor de Master of Grafisch Ontwerp aan AKV | St. Joost in Breda. Het was een intensief traject vol experiment en zelfreflectie. Nu ze de titel Master of Design heeft kan ze zich volledige focussen op Miesart en een nieuw, nog te ontwikkelen, label. Over dit label horen jullie in de komende maanden meer. Hieronder alvast een tipje van de sluier. Haar afstudeerproject stond namelijk, bleek uiteindelijk, in het kader van dit label en deze nieuwe richting. Onderstaande tekst is een beknopt verslag van het afstudeerproject wat zij heeft gedaan:

Eind examen expositie Master Grafisch Ontwerp AKV St Joost

A quest for better understanding

GRAPHIC DESIGN + PROCESS = DESIGN & ADVICE

Just like me, many designers are facing the problem that their clients do not understand what we do and that what we can contributes to the success of an enterprise. Research points out that the reason for this is because we, the designers, do not involve the client into our design process. As Stephen R. Covey states it: “Without involvement, no commitment”. By not involving the client into the design process we do not enable them to connect with the things we do.

For this graduation I researched my role as graphic designer in society and with this project I want to make my statement as a designer. I conclude that the graphic designer facilitates, coaches, represents and directs projects which are not made for the client but with the client. The designer has thus a designing and advising role. The need to research this topic has arisen by the sincere question of how to contribute to society through graphic design.

There are already many designers who have said something about the design process and I suspect that there will follow even more. John Christopher Jones says that there are as many theories about the design process as people who write about it. Only one thing that all these theories have in common is the fact that they write about the ingredients and not about the outcome of the process. Just like a recipe book, the ingredients differ a lot. Jones also states: “The ultimate answer to the dilemma is not for designers to become as gods but for the design process to become more public so that everyone who is affected by design decisions can foresee what can be done and can influence the choices that are made.” The dilemma he is talking about is when a designer, through research, finds out that the question asked is not the right one to solve the real need. “Those who are faced with this particular dilemma, and many are, should not be tempted to legislate by stealth but should instead persuade their sponsor to take the right decision himself.”

This project shows one way – of many – to give more insight into the design process for both designer and client and should have the function of a dialogue starter which in my opinion is the first step to get better understanding from both sides.

Visit www.studiohaak.com to see the project and the dialogue.

Eind examen expositie Master Grafisch Ontwerp AKV St Joost

Eind examen expositie Master Grafisch Ontwerp AKV St Joost

Eind examen expositie Master Grafisch Ontwerp AKV St Joost

Eind examen expositie Master Grafisch Ontwerp AKV St Joost

Eind examen expositie Master Grafisch Ontwerp AKV St Joost, Michelle Haak en Emmy van Thiel

Emmy en Michelle die een laatste gek-momentje hebben op de academie voor (en achter) het prachtige afstudeerwerk van Oana Clitan.